The full curriculum
Every lesson across five tracks, from first principles to advanced systems — updated continuously as the tools change.
- Lessons
- 40
- Tracks
- 5
- Total length
- 16 hours
- Last updated
- September 10, 2026
Foundations
The core mental models everyone needs before specialising in a track.
5 lessons · 1.7 hours · 2 free
What AI Can and Cannot Do
By the end you'll be able to tell, before you start, whether a task is a good fit for today's AI or a waste of your time.
Writing a First Prompt That Actually Works
By the end you'll have a reusable prompt structure that turns a vague request into a clear brief any chat model can follow the first time.
Spotting and Catching Hallucinations Before They Ship
By the end you'll have a fast verification checklist that catches fabricated facts, fake citations, and confident-but-wrong answers before they reach anyone else.
Choosing the Right Model for the Job
By the end you'll know which model to reach for based on cost, speed, context length, and how much reasoning the task really needs.
Building Your Personal AI Operating System
By the end you'll have a saved library of prompts, contexts, and workflows you can reuse across every tool you touch.
Design
Bring AI into a real design workflow, from brief to finished concept.
5 lessons · 1.8 hours · 1 free
From Brief to First Concept
By the end you'll take a client brief to a set of on-direction concepts without leaving the design process you already use.
Prompting for Images
By the end you'll produce usable, on-brief images from a prompt and know when generation genuinely beats stock.
Holding Style and Character Consistency Across a Whole Campaign
By the end you'll keep a consistent look, palette, and character across a full set of generated images instead of one lucky frame.
AI Inside Your Existing Design Stack
By the end you'll wire AI steps into Figma and your editing tools so it speeds up the work instead of sitting beside it.
Art-Directing AI at Production Quality
By the end you'll direct generated output to a standard you'd hand to a paying client, with a repeatable feedback loop.
Copywriting
Brief AI like a junior writer and ship on-brand copy far faster.
5 lessons · 1.8 hours · 1 free
Briefing AI Like a Junior Writer
By the end you'll write briefs that get on-brand copy back on the first pass instead of a generic draft you have to rescue.
Controlling Voice and Tone
By the end you'll be able to make any model write in a specific voice and hold it across a whole piece.
Editing AI Output Without Losing the Voice
By the end you'll have an editing pass that keeps what the model got right and fixes the tells that give AI copy away.
Codifying a Brand Voice Into a Reusable System
By the end you'll turn a brand's voice into a reusable prompt any tool or teammate can write in consistently.
Scaling Copy Production Without Scaling Sameness
By the end you'll run a system that produces high volumes of varied copy that still reads like a person wrote it.
Social
Turn one idea into a week of platform-ready content with a repeatable system.
20 lessons · 8.5 hours · 2 free
Leverage
Do your current job in a third of the time.
The Brand Context File
A single reusable document that makes every future AI output sound like the brand.
One Asset, Twelve Outputs
A repurposing system that turns one piece of work into a fortnight of content.
The Content Engine
A month of calendar built in one working session, from strategy to scheduled.
Making It Not Sound Like AI
The tells that give it away, and a voice-matching method that removes them.
Your Prompt Library
A personal system that captures what works, so your output compounds instead of resetting.
Scope
Do work that sits above your job description.
Audience Research From Raw Material
Positioning insight pulled from comments, DMs, reviews, and sales calls you already have.
Competitive Teardowns at Speed
A repeatable teardown showing what a competitor is doing, what's working, and where the gap is.
Reading Your Own Analytics
Interpretation you can do yourself, without waiting on an analyst or guessing.
The Performance Narrative
A dashboard turned into a story leadership actually acts on.
Creative Testing
A testing loop: hypothesis, variant generation, and an honest read of the result.
Ownership
Own a number, not a channel. This is where pay changes.
From Engagement to Pipeline
A defensible link between social activity and revenue, caveats intact.
Paid Social and Conversion
Creative volume, angle generation, and landing page copy that earns the click.
Lifecycle and Email
The highest-paid adjacent skill, and the most direct lateral move available to you.
Brand Visibility in AI Answers
How LLMs surface brands, and what actually influences whether yours appears.
The Budget Case
A request sized, forecast, and argued in the language finance accepts.
Systems
Become the person who builds it, not the person who uses it.
Automations Without Engineers
Tools you already pay for, connected into workflows that run without you.
Governance
Approvals, disclosure, brand safety, and the questions legal will ask before you ship.
Teaching the Team
Becoming the AI person in the building — which is now a role, and a paid one.
Proof of Systems, Not Posts
A portfolio built on what you built, not what you posted.
The Move
Roles targeted, work positioned, and a negotiation backed by evidence.
Business
Automate the repetitive parts of running a business so judgment gets your time.
5 lessons · 2.1 hours · 1 free
Mapping the Tasks Worth Automating
By the end you'll have a shortlist of the repetitive tasks in your week where automation pays off first.
Building Your First AI Workflow
By the end you'll have one real, working automation running a task you used to do by hand.
Connecting Your Tools Into One Pipeline
By the end you'll link the apps you already pay for so work moves between them without you in the middle.
Putting Analysis and Reporting on Autopilot
By the end you'll have reporting that assembles itself, so you read the numbers instead of gathering them.
Running Growth Experiments With an AI Co-Pilot
By the end you'll design and run growth experiments faster by handing the setup and analysis to AI.